Hindustan Times has launched a dedicated mobile application for Apple iPhone users. Although Hindustan Times already have a website for mobile phones.The application was ready in April but the media company has formally launched it now. HT Media claims that it is the first news media organization from India to launch an iPhone application. Some prominent international newspapers such as The Wall Street Journal, The New York Times and Financial Times already have their iPhone applications. In the first phase, Hindustan Times iPhone app serve content from five verticals – national, world, business, Bollywood and cricket – and photos from Hindustan Times . The application will be offered for free and users will be allowed to download it from the iPhone store. Hindustan Times is also planning to develop a dedicated mobile app for Nokia phones as well.

HT Media says

The application will primarily target iPhone users or non-resident Indians (NRIs) in the West.Though there are no advertisements embedded inside the application as of now, the company plans to monetize the application by serving advertisements in future