Aircel has launched a new music service called “MusicConnect”. MusicConnect service is launched in association with Hungama Mobile. The service will enable Aircel subscribers to enjoy their favorite songs via interactive voice response (IVR) on their mobile device and through the mobile internet. What’s more, users can also update their friends about the latest music they are listening to and even share their playlists online (using # to Socialize) by using the social networking (Facebook, Twitter) features of the service. This is a first service of its kind in India; consumers can share their music preferences while they listen to it on their mobile phones. All these updates can be sent in real time, to their peer groups over popular social networking sites.

To avail the service, a subscriber simply needs to dial 543219 (tollfree) and access IVR options to listen to their favourite music, set it as a DiallerTune and even download the Music to their Mobile Phone. The IVR options under this service cover music in 19 languages, making it among the most universal services in India. Users can enjoy music ranging from Bollywood, International, Regional, Devotional and a host of other genres and categories. Users can also share their music updates & Playlists with friends on Facebook & Twitter (Orkut coming soon) by using the ‘# to Socialize’ feature. Each individual user is allocated a direct dial-in to his playlist making the service very user centric and allowing them to Socialize their individual personalities based on the kind of Music they enjoy.

The Music connect service can also be accessed through the web using the following url http://www.aircelmusicconnect.com Subscribers can visit the website to activate their account, sync their favourite social networking sites with Music connect, create playlists, manage their account and even enjoy their playlists via online streaming at no additional costs.